Marketing and Communications Specialist (Fitness & Recreation)

Y Queensland is a not-for-profit organisation with leading services in childcare, fitness, schools, housing, hospitality, youth recreation and community programs.

We are a vibrant, active community organisation, seeking to make a positive difference by providing each person with the opportunity to be healthy, happy and connected.

Y Queensland Marketing Team are recruiting for a Marketing and Communications Specialist (Fitness & Recreation) on a Permanent Full-Time basis to join our team located in Fortitude Valley.

About the role

As a Marketing and Communications Specialist (Fitness & Recreation), you will support the planning, delivery and optimisation of Fitness and Recreation (Fitness, Gymnastics and Aquatics Centre’s) integrated marketing campaigns that drive brand awareness, membership, program participation, and strengthen the reputation of Y Queensland’s services. You will work closely with internal stakeholders and creative and media partners; this role is responsible for delivering end-to-end marketing campaigns that drive commercial and social impact.

What will my time look like?

• Plan, coordinate and execute integrated marketing campaigns across key services
• Manage campaign timelines, creative briefs, asset production and stakeholder approvals
• Deliver campaigns across digital and offline channels, including Meta, Google, TikTok, print, signage, email and web
• Develop creative assets and campaign copy for paid, owned and earned channels
• Build strong relationships with internal teams to align marketing activity to service priorities
• Ensure consistency of brand tone, visual identity and messaging across all materials
• Provide clear monthly reporting on campaign reach, engagement, conversion and ROI

Am I a good match

• Demonstrated experience in developing and executing an effective social media strategy and digital marketing campaigns for audience engagement and growth
• Tertiary qualification in marketing, communications or related discipline
• Proven ability to create compelling content and visual campaigns using social media channels including Facebook, Instagram, LinkedIn and YouTube
• A storyteller by nature and able to deliver innovative content with skills in copywriting, photography and videography including post-production photo and video editing
• Excellent time management skills with the ability to manage workload, meet deadlines and strong attention to detail
• Proficient with various software suites, photo and video editing applications and scheduling platforms including WordPress, Adobe Acrobat, Adobe Photoshop, MS Office, Canva, Indesign, Photoshop and Hootsuite.
• Excellent written and verbal communication skills
• Possess, or be willing to obtain, a Police Check Certificate,
• Achievement of YMCA’s Safeguarding Children Training Certificate and complete annual refresher training

What’s in it for you?

As Marketing Specialist, you’ll lead end-to-end marketing campaigns that promote Y Queensland’s Fitness and Recreation services, growing brand awareness, memberships and program participation. Working with passionate teams and creative partners, you’ll deliver impactful campaigns across digital and traditional channels and help amplify our Cancer Survivor Program—using storytelling and insight to create meaningful community impact.

Here’s what on offer?

• Enjoy up to $15,900 per year to be salary packaged tax-free for everyday living expenses as part of a non-for-profit organisation
• Flexible work Arrangements
• Join a supportive, inclusive and passionate team in an organisation making a difference.
• Free gym membership which includes our fitness classes
• Employee Benefits Program
• Discounts for all Y OSHC Services and Day Care Facilities
• Discounted banking and loan rates
• Discounted private health insurance with Medibank
• Opportunity to participate in and give back to Y programs
• Counselling Employee Assistance Program

We are an inclusive workplace and welcome people from all backgrounds to apply. We all belong at the Y!

At the Y, we are committed to empowering all children and young people to feel safe and be safe. As a Child Safe organisation, all our candidates must have or obtain a working with children check. 

To learn more about our screening processes, click here to view our Safeguarding Children and Young People Policy: https://ymca.org.au/about-us/safeguarding-children-young-people/safeguardingresources

Applicants are advised that it is an offence for a person disqualified or suspended from holding a blue card to commence or continue in regulated, child-related employment.